TV-SPOT
"tesa® POWERBOND"

TV-SPOT
"tesa® POWERSTRIPS -
TRANSPARENT"

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tesa®
RELOAD OF THE BRAND

Unit Brands & Brand Activation

Task:
tesa® marketed the products of their broad portfolio separately. With decreasing success. A development that had to be changed.

Solution: A change in strategy – from parallel product promotions to an umbrella brand communication. Based on consumer insights, we developed a new brand promise, a new corporate design and a brand campaign that comprised a convincing series.

Result: The great tesa® brand was revitalised! With increasing brand metrics and sales figures.

GL tesa Multipicture

HAPAG-LLOYD CRUISES
EXCEPTIONAL TRAVEL AGENCY ENTHUSIASM

Units Brands & Brand Activation / Digital Communication

Task:
MS EUROPA 2 and MS EUROPA. Two luxury cruise ships with similar names, but many differences. That’s why our B2B campaign for Hapag-Lloyd Cruises needed to make sure that both ships could clearly be differentiated – by travel agencies as well as by end customers.

Solution: Our “AUSSERGEWÖHNLICH!” B2B campaign was extremely versatile. It explained, informed and emotionalised. It allowed us to address managing directors and employees of travel agencies in a different way. And brought a real “on-board feeling” to them. What’s more, each phase of the campaign was accompanied by specific sales support.

Result: We could measurably improve the understanding of the product brands. Both ships record a greater occupancy. And the travel agencies show growing interest for the brand’s offer.

GL HLC Multipicture

HAPAG-LLOYD CRUISES
EUROPA 2 BRAND RELAUNCH IN THE UK

Units International / Digital Communication

Task:
In the UK, the luxury cruise market is highly competitive. Our task was to intelligently introduce the brand EUROPA 2 to the market and position it strongly – with low budget expenditure.

Solution: Via target group defining, dialogue marketing and cooperations, we addressed potential customers without coverage loss. Our newsletter series “Time Outs” inspired its readers and differentiated the EUROPA 2 as a symbol for “immaterial luxury” – in contrast to other ships.

Result: A very intensive image effect – without an expensive image campaign. Best opening rates and a constantly growing number of recipients.

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TV-SPOT 2
STARLIT SKY

TV-SPOT 1
RODEO RIDING

lifestrom
BRAND BUILDING, TV CAMPAIGN, ONLINE PRESENCE.

Units Brands & Brand Activation / Digital Communication

Task:
ProSiebenSat.1 Digital and the product provider E.ON developed an attractive, very keen and flexible electricity rate. Only a brand was missing – and a communication that breathe life into the offer.

Solution: Life is more fun if power costs less! That’s the essence of the brand personality that we developed. And we transferred it into a surprising spot concept. Including entertaining family stories and arguments that sell. The corresponding website directly leads to a contract.

Result: Success! E.ON, ProSiebenSat.1 and we are glad about lots of new customers.

GL lifestrom Multipicture

POSTBANK
Best dialogue marketing – according to gfk, too.

Unit Dialogue Communication

Task:
Increase the interest and demand for financial products of Postbank via dialogue marketing.
 
Solution: We use insight-driven mailings to unerringly emotionalise the recipients. That’s the door opener we need to get them interested in financial products.

Result: The best dialogue marketing of banks in Germany across sectors – for three years in a row. According to the measurements of a GFK study: “trash rate” 1%, “attention rate” 99% and “action rate” 20%.

GL Postbank Multipicture

TUI Cruises
Conceptual development of the Environmental Report

Unit Brands & Brand Activation

Task: TUI Cruises, a fast growing cruise company with the most modern and lowest emission-producing ships, wants to communicate its efforts regarding sustainability and environmental protection.

Solution: An Environmental Report, conceptually developed by GROSSE LIEBE, which is published annually since 2012.In addition to its high informative value, it has a very unique feel due to the fact that it is printed on recycled paper and doesn’t contain adhesives and mineral oil-based printing inks. The pages are joined together by an organic cotton thread.

Result: Excellent feedback from the press and the stakeholders. Presented with the Red Dot Communication Design Award 2014, nominated for the Econ Award 2014 and the German Design Award 2016.

GL TUI Cruises Multipicture retina2

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